Missa

Missa is responsible for customer retention and support, but outdated and incomplete customer data makes it impossible to track adoption, measure satisfaction (NPS, CSAT), and anticipate churn risks. Her team wastes hours manually compiling customer profiles, pulling data from different tools like Mixpanel and Excel, only to end up with inconsistent and unreliable insights.

Pain Points:

Hours lost manually building customer scorecards to track engagement and risk
Inability to proactively identify at-risk customers due to missing or delayed data
Fragmented data across multiple platforms makes it impossible to create a reliable success plan

With Zparse, Missa automates customer data consolidation, syncing product usage, adoption scores, and customer health metrics into a single, real-time dashboard—without manual work. All data sources update automatically, providing her team with a complete and up-to-date view of every customer.

Now, Missa's team spends 50% less time on manual updates, enabling them to proactively support customers instead of reacting to churn signals too late. The result? Faster issue resolution, improved retention, and increased customer satisfaction.