Data-driven marketing strategies.

Synchronise customers across tools.

Leverage Zparse integrations to connect and synchronise in real time your own platform with all your marketing tools.

Consistency is key to keep your CRM clean, avoid duplicates and guarantee up to date informations.

Lead management automation.

Automatically normalize and standardize lead data from various sources (e.g., website forms, social media campaigns, event registrations) and map it to your CRM system.

Marketing attribution & reporting.

Centralize data from all your ad platforms (Google Ads, Facebook Ads, etc.) and analytics tools into a standardized format.

The unified data can then be sent to a business intelligence (BI) tool or a data warehouse for comprehensive reporting and attribution modeling.

Campaign performance monitoring.

Automate the extraction of campaign metrics from different social media and ad APIs. Map the data into a common format to populate real-time dashboards in your BI tools that provide a holistic view of campaign performance.